Efrat Moses

Efrat was born and raised in Tel-Aviv. When she wasn't living here, she lived in Melbourne, Australia, which is the reason you can find many items in her closet from the land down-under! She loves fashion but doesn't believe in shopping too much or having too many clothes. Her other love is the environment. Her friends think she is a 'tree hugger', and though she does love trees, she enjoys the urban life style as well. Its not a surprise that she chose to finish her Masters in Environmental Studies at Tel-Aviv University.

1. If you had $1,000 where would you spend it?

I would spend most of it at Petit-Doris in Neve-Tzedek. The rest of the money would be spent through online shopping, which is a weakness of mine; I love it so much, I don't have a need to physically visit stores anymore… my favorite online destinations are ASOS and American Apparel.

2. Divide your closet by 4 and tell us how each part makes you feel?

Grandmother- I have an obsession with grandmother clothes- the big sweaters, long skirts and timeless designs. It makes me feel more like a lady which is not usually how I feel.

Ballet- I did ballet up until I was 15 and secretly still want to be a ballerina. Since that is not going to happen in this lifetime, I adopted the style to feel like one.

Boyfriend- It's not really my closet, it's my husband's closet with I sometimes steal from (when he doesn't see), especially buttoned oversized shirts which makes me feel hipster.

Oversized- Like in McDonald's, I oversize everything- clothes, sunglasses, hats (but if it only if it’s not overpriced!). It's so comfortable, and makes me feel relaxed and easy.

3. What's your signature piece?

I have two dresses of the designer Chaya Nir for Katomenta, which are classic, timeless and effortless. I really liked her designs, and, since she closed the brand a few years ago, I cherish those dresses.

4. Pick one person to trade your closet with?

I would definitely trade my closet with the younger version of my mom back in the 60's and 70's. She was a cool chick with mix style of Flee Market finds and boutique shop items. She also designed and sew clothes for her personal use, like her wedding dress, which was made out of vintage fabric bought in Yaffo.

If it had to be a famous person, it would be Keren Mor, the actress.

5. What's your “wish item”?

My mother's vintage Rolex.

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