New pickup spot: SIMPLICITY

Trench Team
Jul 6, 2016
2 min read

"Simplicity is the keynote of all true elegance"

Coco Chanel

1. What is the overall concept of Simplicity?

Simplicity is a fashion boutique located in the Dizzengof center TLV. It offers a selection of current trends while combining a unique and personal touch.

Every piece is carefully chosen to bring joy and happiness to the fashionista who is always looking for something new to make her heart race.

2. When and where did it start?

I had been managing the store for a few years until I became the owner in 2014.

3. How do you choose your clothes?

Whatever I see that makes me smile, that gives me butterflies.

4. What do you dream for your store and your brand?

To grow into a well-known brand while keeping the feeling of a personal and close atmosphere with my clients. I would like to have an impact, to stand out and make a difference.

5. What is Simplicity's signature piece?

Amazing shoes for sure! A lot of choices, a lot of different brands, fitting all the fashionistas you girls are!

6. What vibe and ideas to you want to transmit your customers?

I want to transmit my love of the shopping experience and of choosing the right item at the right time for the right occasion... It's Art!

I want people to understand they have to be themselves, unique. If you follow a trend, that's fine, but dare to mix it with items that look different and out of ordinary. This way, everybody finds its personal identity!

7. If you could swap your closet with somebody, who would that be?

Rachel Zoe. No doubt! I love her boho chic style and especially her accessories!