TEL AVIV CLEANING DAY
- Trench Team
- Jun 5, 2016
- 2 min read
Siivouspäivä, just the name made us dream... It means "cleaning day" in Finnish and comes straight from Helsinki to Tel Aviv on June 10th-11th.
Get ready girls, it is the moment to rush out with handy trainers you could walk in during 24hours and a huge shopping bag.
Let the bargain begin in Second hand paradise!
It all started in 2012, when, influenced by the success of "Restaurant Day", some Finnish sharing economy fans decided to give a practical application to what will later become their moto: "one man's trash is another man's treasure".
If "Restaurant Day" allows everybody to become a chef and open a pop-up restaurant all over Finland's streets, "Cleaning Day" turns the city into a huge flea market.
Get rid of the items you don't value anymore making somebody else happy... It is almost as good as Trench!
Without any specific coordination, the event gathers fashion lovers and has the ambition to conquer the world... The rules are quick and easy: take your clothes, open up a stand in the streets or even in your house, advertise it through the Facebook group (TEL AVIV Cleaning Day), sell, buy and start again!
But it is second hand dude so environmentally friendly, just go for it!
"Cleaning Day" has the ambition to grow international and very popular. We have too many things we don't need, consume too much, don't even relate with what we own anymore... So, there is definitely a market for this; and guess what, this is exactly the idea behind Trench! Just dream of this happening on Rothschild Boulevard!
As you know, we are very involved in sharing economy. In fact, we ARE sharing economy! And we have good news about this, in Finland, they are on top of it, they have all the latest sharing economy trends... And it doesn't affect their economy!
So, proof by A+B that we are right baby, sharing is caring!
Anyways, let's get down to the action part. We have also decided to take part in the event but in our proper way...
Open challenge for all of you to go to Roni Kantor and Sharoomba to get ALL the items you have trenched!
Not one little bag left in the bursting out boxes, it's important, it's our challenge, it's Trench on Cleaning day!
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